 |
This
Handbook supplies the missing link in food & health
marketing - a practical 'how to' manual for strategy development
and brand positioning |
In a competitive
world how do you take your technology to market so that it’s
your product that wins at the point of purchase? This Handbook
tells you how to get the best out of the science and the health
benefits of your ingredients or products. It uses a wealth of
detailed case studies, market data and consumer research to help
you create success.
The
Handbook presents several proven practical tools:
 The Hi-Tech,
Hi-Touch, Science Push or Consumer Pull model
The Functional
Foods Marketing Model
The Five Strategies
The Four Factors
of Success
Used
together they enable you to:
Develop your
strategy
Identify your
target consumer groups
Develop the best-possible
positioning for your brand
Develop an integrated
communications strategy
Printed
in full colour, The Food & Health Marketing Handbook includes:
Twenty-two detailed
case studies with an additional 8 case studies produced after the handbook.
Fifty charts,
figures and tables in full colour
Over 60 full
colour illustrations of products and advertisements
A summary of
the key points at the end of each chapter.
‘
©The
Centre for Food & Health Studies
|
